Aaron Fairbairn's Story: How Social Media Memorialized a Soldier

It was one of those rare moments that are only
possible if one experiences them as it happens. During the waning hours of Independence Day, a man named Aaron Fairbairn become the most popular topic on the social media website, Twitter. In a week dominated by coverage of two unstable humanoids, Twitter users took the time to thank Aaron Fairbairn for his service to our country. He was not a pop icon or an Alaskan maverick; he was more than that. He was a man who died serving his country. On the Fourth of July, Aaron was killed by a suicide bomber in Afghanistan. His stepfather, David Masters, wrote about Aaron’s death on Twitter. Seeing the post (or “tweet”) “they killed my son, Aaron!” is gut-wrenching. Instead of internalizing his grief and pain, Masters chose to share it with his followers on Twitter, making a simple request: “I'd like to see "Thank you, Aaron," show up on the Trending Topics for giving his life on Independence Day in Afghanistan.” What followed was not only an outpouring of respect and condolences, but proof that ordinary people can change the course of how modern media functions and what it chooses to cover.

There have been many skeptics regarding Twitter’s concept of expressing yourself in 140 characters or less, the majority of which were the “old guard” of traditional news media (see Maureen Dowd). The fallout of the Iranian election all but eradicated these prejudices. The Iranian government clamped down on internet use in an effort to suppress voter outrage. Unfortunately for them, many Iranians had the internet on their cell phones and used them to tell the world what their own government did not want anyone else to see. The mainstream media was forced to look at Twitter posts for information. Although 140 character “tweets” are almost impossible to vet in the traditional journalism sense, the media had little choice. Thousands of Twitter users showed their support for the Iranian people by tinting their profile green, a statement of solidarity that is still being used as of this writing. There is little doubt the mainstream media despised having to not only rely on bloggers, but individuals they could not potentially identify to gain information. Iran had expelled all foreign journalists, leaving the CNN’s and New York Times’ editors little choice but to turn to the technology which is slowly bringing about their demise.

The Twitter home page has a section called “trending topics;” a list of the most used words and phrases that shows what users are most discussing at the current moment. A user can click on any of these topics and receive a time-sensitive list of “tweets” on the selected subject. This function became an invaluable asset in understanding the debacle in Iran. David Masters probably had no idea that his request for his son would be as popular as it would eventually become. Twitter’s “trending topics” are currently unrestricted and unsponsored, meaning literally anything is possible as long as enough people write about it. Topics such as Sarah Palin, Michael Jackson and even the word “goodnight” were flourishing at the time of Masters’ request to honor his son. As in the case of Iran, Twitter users took in upon themselves to say what was really important to them. “Thank you Aaron” was in the middle of the pack when I spotted a “tweet” by “MichelleinCal”, an intelligent, funny woman who is a traditional conservative, something a certain person from Alaska would be well advised to take notes from. After seeing her posts with “ThankyouAaron,” I was immediately saddened for the loss of someone who gave his life to serve their country.

The loss of a soldier’s life become more important to Twitter users than Wimbledon results, Michael Jackson rumors and Sarah Palin sarcasms. It became a mission for many to see Aaron honored in a matter befitting an American hero. I may not remember where I was when Michael Jackson’s “Thriller” was number one on the charts, but I will always remember seeing “thank you Aaron” becoming the top Twitter topic. If there had been any doubt of the internet’s ability to bring people together for a cause they believe in, the appreciation of the service of Aaron Fairbairn should eliminate this misconception completely. “Thank you Aaron” was a moment those involved will never forget. In an era where there are few true heroes, the Twitterverse chose to honor the life of a young man. Without the filtering and bias of the mainstream media, the world is showing it’s true heart and soul through social networking sites like Twitter and Facebook. Maybe real people don’t want to watch and read hours of coverage on Michael Jackson. Maybe they want to hear stories about real people doing real things, making hard choices that affect all of us. These stories do not gain much ground in the meeting rooms of newspapers and networks, but it has become obvious stories like that of Aaron Fairbairn’s are indeed what the world wants to talk about.

Sadly, there has been negative feedback about Aaron’s story. Initially, several Twitter users attempted to call the story fabricated. Worse yet were attempts to discredit his stepfather, David Masters on the grounds he was using his son’s death to promote himself. It is pathetic that some people have such malice inside them to incite these allegations. Apparently to these asshats, making a name for yourself by hurting other people is the only way they believe they can get noticed. Granted, comments made on Twitter and the internet in general are protected by the First Amendment. Lies, rumors and gossip do get people noticed. They also can result in extreme negative reaction (ask Perez Hilton). Thankfully, Fox News vetted and confirmed Aaron’s story. Subsequently, other news outlets would follow suit. In a slow newsday and a better world, more mainstream media coverage would have been given to Aaron. Despite the positive blurb from Fox News, the media’s focus turned back on a more famous individual, but not a man who in any logical sense could be described as a hero.

One begins to wonder if this is a war. A war declared by the mainstream media versus Web 2.0. The old school media makes a living by reporting and manipulating the news. The supposedly unconnected, attention-grabbing bloggers and Twitterers are not making a living by reporting. They are reporting the news because they are living it. What people feel in real time stands in complete contrast to talking points, ratings graphs or whatever the editor or producer decides should be broadcast. The mainstream media appeals to their demographics and their bottom line. They are beholden to their advertisers and producers. Their supposed embrace of Twitter and Facebook is nothing but a façade designed to keep what little hold on the news they have left. Instead of running stories on Aaron Fairbairn and the half dozen plus other soldiers who died in the last week, the mainstream media kept its focus largely on Michael Jackson. The Jackson story is one the media had basic control of most information. Given his reclusive nature, it was unlikely any average citizen would garner a scoop that would upstage the very biased, controlled coverage. This journalistic debacle would culminate Tuesday, July 7th, with hours upon hours of coverage of Jackson’s memorial service. Many announcers seemed excited to have work, making one wonder if they were actually celebrating a funeral. It seemed July 7th would go down in history as the day the media died.

Aaron Fairbairn was not a celebrity, but he became in death more loved and respected than the uber-famous Jackson, whose memory will always be dogged with rumors and scandal. Aaron’s life and interests might remind you of people you know. His MySpace profile reads: “Hey my name is Aaron Faibairn, I am 20 and in the army. I like to ride dirtbikes, go muddin and all of that kind of stuff. One of my favorite things to do is work on my truck when I break it. I have a yamaha yz 125 I haven't got to ride it much because of work but i plan to go race it sometime.” There are many young men like Aaron, who love hanging with friends, playing with big toys and getting as dirty as they can. I wish I could have met him. Through MySpace, Facebook and Twitter, I kinda did. Making these connections meant more to me than a glossy funeral for a man few knew and even less understood. Given the choice of meeting either of these men, I’d rather go mudding with Aaron. Hopefully he’s rodding around on his Yamaha in the great beyond. Thank you, Aaron.

AIDS, Crack and Michael Jackson

“It takes a long time to put on my face, but I like how different it feels. I can be in a whole ‘nother place with it. Sometime I wear it home, and people – kids – I look out the back window of a car and let them see me. Whoa, they get frightened! They don’t know who or what it is! It’s a trip, it’s really a trip. It’s a secret; that’s it. I like that it’s a secret.” Michael Jackson discussing “The Wiz” to Timothy White in 1977.

God, that picture looks freaky. Michael Jackson’s mugshot, taken in November of 2003, taken due to felony child molestation charges (of which he was universally acquitted), shows the singer without any of the lighting, airbrushing, or accoutrements he had become accustomed to when he was photographed. The photograph shows a man who looks less like an icon and more like an extra in the “Thriller” video, if it was shot by George Romero or Danny Boyle. For one of the few times in his adult life, Jackson was in a situation he had little or no control over. His eyes are bug-eyed, lips unsure of their proper placement, it seems he had little knowledge or concept of why he was being arraigned and even less on how he should conduct himself. It may have only started to dawn upon the superstar that he was indeed guilty of one particular incident: being Michael Jackson.

The late Timothy White was able to land one of the last interviews with Michael Jackson before his ascent to mega-stardom with his 1979 album “Off the Wall.” White was given massive access to Jackson, including a luncheon in which Jackson displayed such bizarre behavior as eating his Caesar Salad with his fingers, oblivious to the “oily dressing accumulating on the tablecloth.” Jackson would also admit to not knowing Gerald Ford had been president. It became apparent to White that Jackson had little touch with the real world, except when it came to music and dance, of which he was a prodigy in the vein of Mozart. When asked if he was scared of being in a movie, Jackson responded “No, not at all. Honest to God, I’m not. I’m challenged. I love it. I’m not scared at all.”

Despite his childlike demeanor, Jackson had already developed the self-confidence that would propel him through three classic records, music videos, and tours, during which he developed some of the most amazing dance moves of his (or any) era. He also expressed interest in working with Quincy Jones, the man who would eventually produce “Off the Wall,” “Thriller,” and “Bad.” However, when distracted with other topics, Jackson revealed a bizarre affinity for rats, his inability to understand “Star Wars” and an obsessive interest in his Scarecrow character from “The Wiz.” Jackson told White: “Sometimes, when I come home with my makeup, I keep dancing in front of the mirrors here as the Scarecrow…When I get into it, I forget everything else but the Scarecrow’s world. It’s a feeling of peace. It’s just like…magic.”

Soon after this interview, White believed Michael Jackson’s management severely curtailed media access to the star, as his eccentricities could easily overshadow his music, as the 2003 documentary, “Living with Michael Jackson” would ultimately confirm. When focused on music and dance, Jackson had no peer. His videos for the 1979 “Off the Wall,” made before the advent of MTV, show the singer in a plain black and white tuxedo and beginning the formation of the dance moves which would excite millions. However, he had started the process of reinventing himself physically, a habit that became so addicting it would become an object of continual ridicule. Jackson’s death at age fifty represents the apotheosis of media hypocrisy. The same media which would continually cover everything “Wacko Jacko” now worships him. It seems this musical Julius Caesar will not be buried, but praised in his wake.

The success of both “Off the Wall” and “Thriller” netted Michael Jackson more money than anyone with a child-like mind could really comprehend. He also began an infatuation with being a hero of some sort. His personas in the “Beat It” and “Bad” videos showed him a cross between badass and peacemaker, a kind of dancing Superman. He further expanded his concept in the “Captain EO” film and the “Moonwalker” video game, the former being ironically executive produced by George Lucas. Although he would adapt many other guises, it seems Jackson was more comfortable in the idol-hero guise than any other. He took this to an extreme measure at the end of his 1991 “Black or White” video, when he violently destroys the majority of the street set. It is possible he was reacting to many of the anti-heroes of the time, trying to be as badass as many of the hair bands that were in constant MTV rotation during the era (insert ironic comment here).

Jackson spent much of the 1980’s working with charities, a fact that is still relatively unnoticed by the now-adoring media. Initially, his projects such as “We Are the World,” written for the USA for Africa album, we taken as universally generous gestures. As the 1980’s waned, his purchase and construction of the Neverland Ranch gained more scrutiny, as the majority of young children he asked to visit and stay there consisted of mostly young boys. Jackson seemed completely oblivious to this criticism except in song. Songs such as “Leave Me Alone,” “Stop Pressuring Me” and “Scream” addressed his antipathy towards the press. Yet Jackson refused to modify or control the behaviors which netted him such massive scrutiny. There is little doubt of Jackson’s affinity toward childhood and the wide-eyed hope and wonder which comes with it. It is hard to compare this attitude with that of the savvy musician and businessman who outbid his onetime friend Paul McCartney for the Beatles catalog. Was he really clueless or was he addicted to being two Michael Jacksons?

There is the performing Michael, the self-anointed “King of Pop” who causes sold out crowds of adults to scream wildly during his concerts. There is “Peter Pan” Michael, the real-life Willy Wonka who gave thousands of children a golden ticket to his private castle. The superhero who longed to protect and help guide child stars like Emmanuel Lewis and Macaulay Culkin possessed little knowledge on how to protect himself was becoming an addict to an ever-evolving identity he could never settle on. Part of growing up is discovering who you are; the person you present yourself to be in the public eye. Children tend to decide upon this in adolescence. They spin “The Breakfast Club” wheel and become some version of the athlete, the princess, the brain, the basket case or the criminal. For some tragic reason, Michael Jackson could never make this decision for himself. In the end, he would become all of them.

Jackson’s lack of real-world comprehension outside of music and dance would ultimately become terminal. His 1993 civil settlement for alleged child molestation caused the star to enter into a marriage with Lisa Marie Presley; a union now considered an ill-conceived business arrangement. Presley’s presence at Neverland gave the impression of normalcy, as did his “You Are Not Alone” video which showed both of them scantily clad and supposedly in love. Business marriages of this type were common in old Hollywood, designed to stop any investigation of what were then considered “alternative lifestyles.” The marriage was supposed to be mutually beneficial. Jackson could still be the Peter Pan of Neverland while Presley could milk his massive genius for the music success which eluded her. Unfortunately, the decade was the 1990’s and not the 1930’s or 50’s. The marriage ended in a few years, leaving Jackson another void in his life.

Jackson entered into another ill-fated marriage with Debbie Rowe, who would bear the first two of his three children. The second union dissolved as quickly as the first, putting him back into the media spotlight with mounting “Wacko Jacko” coverage. Jackson attempted to escape the publicity in the only was the businessman knew how: a series of concerts at Madison Square Garden in 2001 celebrating his thirty years as a solo artist. The concerts, as always, were phenomenal. His performance of his classic hit “Billie Jean” showed he hadn’t lost a step, despite entering his early forties. During this time, Jackson would experience the first commercial disappointment of his career. The album “Invincible” sold poorly. The videos showed an artist searching for identity which was compounded that he had little grasp on reality itself. He never stopped inviting children to Neverland or on tour, despite incessant coverage of his actions. Like a child, he never thought of the potential ramifications or if he did, was comfortable in his own mind that he was doing nothing wrong.

It is likely Michael Jackson did know the police watched him everyday. He also knew he was doing nothing legally wrong. He placed the same trust in children as they did of him; an innocent longing to be in a place he was denied by his overbearing, abusive father. It would be hard for a person such as Jackson to deny and distrust the affection of kids. It is likely in 1993 he committed minimally the crime of indecent exposure. After he became a media magnet for weirdness, it is harder to believe the 2003 accuser had more than financial gripes against him. It was easy to believe he did it: he was Michael Jackson – King of Weird. Yet his behavior at the trial, baby dangling and calling his third child “Blanket” on TV did little to help the man. In the end, addiction overcame any sense of reality he had left.

As Michael Jackson entered into a self-imposed exile for much of the last decade, it seems he finally found the childhood affection that he had been denied. He did little performing but the headlines by his posthumous media friends never subsisted. Having his own children may have given the “King of Pop” a sense of peace and fulfillment, but the call of the limelight still beckoned. Whether it was to appease debtors or his millions of fans, Jackson decided to embark on one more great tour. What exactly caused his death weeks before his London engagement began may never be solved. What is known is that a complex, troubled man with a schizophrenic identity had little to lose and much to gain. He was a person who longed to be a hero, a “smooth criminal,” a genius, the best dancer in the universe and ultimately became a basket case due to the media coverage he helped create. Michael Jackson didn’t start the fire, but he did little (if anything) to fight it.

Copyright 2009 Adam Koeppe

Timothy White's Michael Jackson interview published in "Rock Lives"

Bailout II - The Wrath of Big Auto

Big Auto. The Big Three, Ford, General Motors and Chrysler, are bona-fide American icons. Icons that inspired such devotion that it if you bought one brand, it was assumed you hated the other two. An unlicensed decal of Bill Watterson’s “Calvin” urinating on the desired automaker is a common sight on the road. Pride in the American auto industry could best be summarized in a Ford commercial starring country star Toby Keith, who sings in the usual country-rock bravado, “I’m a Ford Truck Man! That’s all I drive!” Try contrasting this with heavy-metal icons Metallica rocking to their favorite HD TV manufacturer. The difference, obviously, is one is real and the other I just made up. Despite their continual assertion that the Big Three is an icon that cannot be allowed to fail, the future is burning a different trail in the road.

Several major commercial icons failed in the latter part of the 20th century. MaBell, Joe Camel, the Hamm’s Beer Bear, the Merrill Lynch Bull and Michael Jackson. We survived, moved on and accepted change. Jobs were lost but it is understood that any good worker picks themselves up and finds another line of work. Persistence, determination and the desire to better one’s self are qualities admired in any worker - or individual. These attributes are sorely lacking in the boardrooms of the Big Three. There is an argument out there, which states, in summary, that nobody forced Americans to buy these SUVs, ramblers and other mini monster trucks. The monopoly of Big Auto gave car buyers little choice; kinda like choosing between Marlboro and Camel cigarettes or Budweiser and Miller beer. They’re basically the same but different in their logo wear and what the consumer chooses to identify with.

Big Auto wants big money and it’s a big joke. My dreaded “Adam Koeppe Simple Math” proves this. The first 25 billion dollars dolled out to Big Auto is designated for transitional purposes only. This money is to be used for research and development, plant conversion and general preparation for the public’s desire for fuel-efficient vehicles. The second bailout request, however, is for general operating expenses; the day-to-day business activities that Big Auto says they no longer can afford which could range from CEO compensation all the way down to keeping car dealerships afloat. It will take 1-3 years for most of the manufacturing plants to convert to production of different models. Until that time, Big Auto wants to use government money (our money) to produce the same vehicles Americans no longer want to buy. This money would be spent in a vicious circle, with the corporate hand landing right back on the government bank.

This second bailout request could be utilized much more efficiently. Wouldn’t it be better for the bailout money to pay autoworkers to stay home until the retooling is done? I’m proposing a fully-paid layoff for up to two years with the incentive of a tax credit for individuals who find another job. This certainly has to be more viable that operating a pet rock factory. This could help the middle class whom this affects the most and also hold Big Auto accountable for redesigning their products.

Thus far, Big Auto has said big little about how exactly they will use any of the bailout money they already have. They have offered no comprehensive plan, no timetable and generally no direction. Sound familiar? These companies have given no reason why they should be trusted with this money. Further proof of this can be found in the film “Who Killed the Electric Car?” I could spoil the story but I’ll leave that up to Ed Begley Jr.

The downfall of the Big Three has been anticipated for some time. Consider the dealership ads claiming “No money? No credit? No problem!” Actually, no money and no credit is a big problem, which has directly contributed to our current credit crisis. The dealerships policy for defaulted car loans is to call up Emilio Estevez, have the vehicle repossessed and put it back on the car lot for sale. The “Repo Man” concept only works if anybody wants to buy these vehicles. Otherwise, they’re just stocking their stores with videotapes.


Big Auto has failed to realize Americans’ purchasing preferences have changed. People are far more interested in buying a gigantic flat screen TV than a truck with a kick-ass HEMI. The tradition of a family going to a dealership to pick out a new car has eroded; a 20th century relic. More people are turning to internet sites such as Carsoup and Vehix to make their decisions. This could be the end of corporate dealerships but – so what? Small dealers will easily replace these over time. Sometimes we have to accept change, whether we like it or not.

Big Auto’s big begging represents a comprehensive failure on the administrative level and they should be held accountable. Putting tens of thousands of American workers out of work is not acceptable but neither is funding a video store. Unless the Big Three state a comprehensive restructuring plan, our tax dollars will be spent on an aging giant that refuses to modernize, preferring to watch old videos of the 1970’s car crash classic “Gone in 60 Seconds.” Maybe they’ll learn before it’s too late.